MMP SDKs for Web
Web SDKs from mobile measurement partners, for web-to-app flows and measuring a website next to the app: npm packages, script tags and docs.
7 of the 9 MMPs tracked here publish an official Web SDK: Adjust, Airbridge, AppsFlyer, Branch, Kochava, Linkrunner and Singular. No Web SDK found for AppMetrica and Tenjin.
Web pinout: one pin per MMP
Filled pins have an official SDK. Pins are in A to Z order.
Web SDKs compared
Last checked 2 Nov 2026. Package, version and licence from npm and CDN; minimum OS from podspecs, Gradle files and vendor docs.
| MMP | Status | Package | Registry | Version | Licence | Minimum OS | Repo | Install docs | Notes |
|---|---|---|---|---|---|---|---|---|---|
 Adjust | Official | @adjustcom/adjust-web-sdk | npm | 5.8.3 | MIT | Not published | Source | Install docs | |
 Airbridge | Official | airbridge-web-sdk-loader | npm | 1.11.4 | MIT | Not published | Not public | Install docs | |
 AppMetrica | None found | No package found | AppMetrica has no web SDK (Yandex Metrica is a separate web analytics product). | ||||||
 AppsFlyer | Official | AppsFlyer Web SDK (script snippet; no npm package documented) | Script snippet / GTM / Adobe Launch | Not published | Not published | Browser | Not public | Install docs | Installed as a script snippet or through a tag manager; AppsFlyer labels parts of it Beta. |
 Branch | Official | branch-sdk | npm (also CDN script tag) | 2.90.2 | MIT | Browser | Source | Install docs | |
 Kochava | Official | kochava | npm (also script tag / GTM) | 3.7.1 | ISC (npm); Kochava terms (repo) | Not published | Source | Install docs | Separate kochava-angular package for Angular. |
 Linkrunner | Official | @linkrunner/web (or CDN script https://cdn.linkrunner.io/web/v1/lr.js) | npm + CDN | 0.1.17 | MIT | Not published | Source | Install docs | Docs recommend the CDN script; npm package provides a typed Next.js component. |
 Singular | Official | singular-sdk | npm | 1.4.12 | ISC | Browser | Not public | Install docs | Published on npm; no public source repository found. |
 Tenjin | None found | No package found | No web SDK; Tenjin documents web-to-app attribution setups only. |
"Not published" means no primary source states the value; it does not mean there is no minimum. Registry and repo links are for reference.
What the SDK needs from you
The setup steps that apply to any attribution SDK in a Web app. Each vendor datasheet lists that vendor's own requirements.
- InstallA script tag (often through a CDN or Google Tag Manager) or an npm package for bundlers such as Next.js.
- ConsentA web SDK may set first-party cookies or local storage. Check how it behaves before consent under your banner setup.
- Web-to-appSmart banners and buttons pass the web click into a deep link, so the install can be credited to the web visit.
- Platform limitsNo ATT prompt and no Play Install Referrer on the web. Matching a web visit to an app install relies on the link click carrying an identifier.
- Deep linksPoint web-to-app buttons at the vendor's links so deferred deep linking works after the store visit.
- CoverageTwo of the nine vendors here publish no web SDK at all.
Questions
Which MMPs have an official Web SDK?
7 of the 9 MMPs tracked here publish an official Web SDK: Adjust, Airbridge, AppsFlyer, Branch, Kochava, Linkrunner and Singular. No Web SDK found for AppMetrica and Tenjin.
How do I install an MMP SDK in a Web app?
Add the vendor's script tag or npm package to the site, then initialise it with your app or project key.
Do I need a web SDK to attribute app installs?
No. App installs are attributed by the mobile SDK. A web SDK adds web-to-app journeys and web conversions, such as a visitor who reads your site and then installs from a smart banner.
Is a web SDK the same as a tracking link?
No. A tracking link records a click and redirects. A web SDK runs on your site, records visits and events and can hand a visitor to the app store with a deep link.
What is an MMP SDK?
An MMP SDK is the library a mobile measurement partner asks you to add to your app. It records the first open, in-app events and deep link opens, and sends them to the MMP so installs can be matched to the ad or link that drove them.
Is every MMP SDK open source?
No. Many wrappers and SDKs are MIT licensed, but some native SDKs are proprietary: AppsFlyer's native iOS and Android SDKs, Kochava's SDKs and AppMetrica's Flutter plugin are published under proprietary terms. The licence column in each table shows what the registry or repository states.
Other frameworks
- FW-RNReact Nativenpm install the vendor package, then run pod install in the ios folder. Autolinking wires up the native side.9 of 9 official
- FW-FLFlutterflutter pub add the package, then check the iOS deployment target in the Podfile and minSdk in android/app/build.gradle.8 of 9 official
- FW-EXExponpx expo install the package, add its config plugin to app.json, then npx expo prebuild and run a development build. Expo Go cannot load these native SDKs.6 of 9 official
- FW-UNUnityAdd the package by Git URL in Unity Package Manager or import the .unitypackage, then resolve native dependencies (often with EDM4U) before building for iOS and Android.8 of 9 official
- FW-CPCapacitornpm install the plugin, then npx cap sync to copy it into the iOS and Android projects.4 of 9 official
- FW-CDCordovacordova plugin add the package, then rebuild both platforms.7 of 9 official
- FW-IOSiOS (native)Add the Swift package in Xcode or the pod to your Podfile, then initialise the SDK early in the app's launch.9 of 9 official
- FW-ANDAndroid (native)Add the artifact to your Gradle dependencies (and the vendor's Maven repository if it is not on Maven Central), then initialise the SDK in Application.onCreate.9 of 9 official